Most small business owners receive monthly reports from their bookkeeper but don't know what to actually look at. The reports come in, get glanced at, get filed — and the business owner doesn't really know how the business is doing financially. This guide is for LA small business owners who want to actually understand what their bookkeeper is sending them, without needing an accounting degree.
Why monthly reports matter
A few reasons to actually read them:
Catch problems early
- Cash flow issues — show up in monthly reports
- Unusual expenses — visible in the right reports
- Customer payment trends — matter for cash flow
- Vendor issues — visible in AP reports
Catching these in month 2 is better than month 6.
Make better decisions
- Hiring decisions — depend on financial state
- Pricing decisions — based on margins
- Investment decisions — depend on cash position
- Growth decisions — depend on capacity
Better information produces better decisions.
Stay in control
- Don't have to call your bookkeeper — for every question
- Spot trends — before they become problems
- Have informed conversations — with advisors, partners
- Track goals — against actual numbers
You stay in control of the business.
Tax preparation
- Identify issues — early in the year
- Estimate tax liability — for quarterly payments
- Plan for tax season — not scrambling
- Better outcomes — with the same tax pro
Better reports produce better tax outcomes.
The reports that matter
A practical list:
Profit and Loss (P&L) Statement
What it shows:
- Revenue — for the period
- Expenses — by category
- Net income — bottom line
- Comparison — to prior periods
Why it matters:
- Top-line trend — is revenue growing?
- Bottom-line trend — is profit growing?
- Expense discipline — are expenses controlled?
- Comparison — vs. budget, vs. prior year
How to read it:
- Look at trends — not just one month
- Compare to budget — if you have one
- Watch for unusual — spikes or dips
- Understand categories — what each represents
This is the most important monthly report.
Balance Sheet
What it shows:
- Assets — what you own
- Liabilities — what you owe
- Equity — net worth of the business
- As of a date — snapshot
Why it matters:
- Liquidity — can you meet obligations?
- Leverage — how much debt vs. equity?
- Trend — over time
- Comparison — to industry norms
How to read it:
- Cash position — most liquid asset
- Receivables — money owed to you
- Payables — money you owe
- Working capital — current assets minus current liabilities
This is the snapshot of business health.
Cash Flow Statement
What it shows:
- Cash in — from operations, investing, financing
- Cash out — same categories
- Net change — in cash position
- For the period — usually monthly
Why it matters:
- Profitable businesses can run out of cash — this shows why
- Timing matters — accruals don't always match cash
- Trends — matter for planning
- Decisions — about timing of expenses
How to read it:
- Operating cash flow — is the business generating cash?
- Investing activities — are you investing?
- Financing activities — borrowing, paying back
- Net cash change — overall
Cash flow often matters more than profit.
Accounts Receivable Aging
What it shows:
- Customer balances — by age (0-30, 31-60, 61-90, 90+)
- Total outstanding — across all customers
- Trends — over time
- Specific customers — with balances
Why it matters:
- Cash flow — directly affected
- Customer health — who pays on time?
- Collections — who needs follow-up?
- Bad debt risk — older balances are riskier
How to read it:
- Total outstanding — is it growing?
- Aging distribution — how much is overdue?
- Specific customers — who needs attention?
- Trends — month over month
AR aging affects cash directly.
Accounts Payable Aging
What it shows:
- Vendor balances — by age
- Total outstanding — across all vendors
- Trends — over time
- Specific vendors — with balances
Why it matters:
- Cash flow planning — know what's due when
- Vendor relationships — pay on time
- Discount opportunities — early payment discounts
- Avoiding penalties — late fees
How to read it:
- Upcoming payments — what's due soon
- Aging — are bills being paid on time?
- Vendors — any specific concerns?
- Trends — over time
AP aging helps you plan cash.
What to look for each month
A practical checklist:
Revenue trends
- Month over month — growing or declining?
- Year over year — for the same period
- Comparison to plan — vs. budget
- Customer concentration — any single customer too big?
Expense trends
- Total expenses — up or down vs. revenue
- Discretionary vs. fixed — what you can control
- Unusual expenses — anything that doesn't fit
- Ratio analysis — expenses as % of revenue
Cash position
- Current cash — how much do you have?
- Trend — is it growing or declining?
- Months of runway — at current burn rate
- Upcoming payments — what's due soon
Profitability
- Gross margin — revenue minus COGS
- Net margin — bottom line
- Trends — over time
- Comparison — to industry norms
Operational
- AR aging — collections status
- AP aging — payment status
- Inventory turnover — if applicable
- Employee costs — as % of revenue
Tracking these helps you understand the business.
Common things to watch for
A few warning signs:
Declining cash despite profits
- Cash flow tracking — different from profit
- Working capital — may be strained
- AR collections — may be slow
- AP management — may be delaying payments
Profitable businesses can fail from cash issues.
Growing AR aging
- Customers paying slowly — affects cash
- Concentration risk — one customer too big
- Bad debt risk — older balances
- Collection issues — may need attention
Watch the aging distribution.
Expense creep
- Gradual increases — easy to miss
- New subscriptions — accumulating
- Vendor increases — over time
- Discretionary spending — out of control
Watch the trend, not just the total.
Revenue concentration
- One customer — too much revenue
- Industry exposure — too narrow
- Geographic concentration — too focused
- Product mix — too dependent
Concentration creates risk.
What to ignore (mostly)
A few things that look important but aren't:
One-time transactions
- Large unusual items — don't extrapolate
- Adjustments — book entries
- Reclassifications — not actual income/expense
- Non-recurring events — don't annualize
Look for trends, not single events.
Prepayments and accruals
- Confusing without context — ask if unclear
- Match revenue and expenses — to the right period
- Don't compare apples to oranges — across periods
- Discuss with bookkeeper — if confused
These can confuse the unwary.
Tax-related entries
- Not cash — even if they appear in cash
- Timing differences — vs. accounting periods
- Depreciation — non-cash expense
- Amortization — non-cash expense
Tax accounting and management accounting differ.
Variances vs. budget (sometimes)
- Small variances — usually noise
- Large variances — investigate
- Trended variances — usually important
- One-time variances — usually explainable
Variance analysis has nuance.
Questions to ask your bookkeeper
A few useful questions:
About the business
- "How are we doing financially?"
- "What should I be watching?"
- "Any concerns you see?"
- "Any opportunities?"
These questions help your bookkeeper help you.
About specific items
- "What is this entry?" — for unfamiliar items
- "Why is this different?" — for variances
- "Should we adjust?" — for trends
- "What does this mean?" — for unfamiliar terms
No question is too basic.
About decisions
- "Can we afford to hire?" — capacity question
- "Should we invest in X?" — cash question
- "Is now a good time to expand?" — timing
- "How much can I take as owner pay?" — distribution
Use the reports for decisions.
Building a habit
A few practical things:
Schedule time to review
- Same day each month — consistent
- 30-60 minutes — usually enough
- Alone or with team — depends on size
- After books are closed — for accuracy
Regular review builds the habit.
Compare to prior months
- Trends — what matters
- Pattern recognition — over time
- Context — for current numbers
- Decisions — based on trends
Trend analysis beats one-month snapshots.
Discuss with advisors
- Accountant — for tax-related questions
- Bookkeeper — for ongoing questions
- Financial advisor — for planning
- Partners — for shared understanding
Multiple perspectives help.
When to be concerned
A few thresholds:
Cash position
- Less than 1 month — of expenses in cash: concerning
- Less than 3 months — runway: tight
- Negative cash flow — sustained: serious
- AR over 90 days — significant: problematic
Cash issues compound quickly.
Profitability
- Sustained losses — investigate
- Margin compression — track over time
- Increasing losses — even from low base
- Industry comparison — vs. peers
Profit issues are signals.
Concentration
- One customer — > 25% of revenue: risky
- Few vendors — with significant AP: risky
- Single product — generating most revenue: risky
- Geographic concentration — too focused: risky
Concentration creates vulnerability.
What we offer
Bookkeepers Los Angeles provides monthly bookkeeping services for small businesses across Los Angeles. We deliver clear, readable monthly reports — with explanations of what they mean, what's important to watch, and what questions to ask. We work with business owners to help them understand their numbers, not just record them. Free consultations available.
📞 Call (323) 709-8818 or [request a consultation online](https://www.bookkeeperslosangeles.com/contact). Service area: Los Angeles, including downtown, Westside, and San Fernando Valley.